How it Feels to Go 'All-In' - Behind The Pod

What do you do when you've got four kids a new mortgage and one income?

You hold hands with your best mate and business partner, take a deep breath and jump into the unknown - hoping like hell your parachute opens.

Aka - we went all in on our podcast.

We didn't just double our bets… we risked our whole bankroll. This was us, reinvesting in our dream.

As the adrenaline surged, and our vision became clearer, we started spending more than I ever thought you could on a podcast.

Our monthly spend became more than we made in revenue across any month in 2023.

Here’s what it got us:

• State-of-the-art studio to record in with a producer

• Doubled our marketing spend

• A world-class video editor

• Epic video trailers to rival the best podcasts in the world

• A much improved Youtube product

And we’re starting to see the results.

The Impact:

The social media content for our episode with David Letele was viewed 588,200+ times across our social platforms. Morgan and Hayley's content received 111,200+ views, even an old episode of Grant Fox that we re-cut pulled in 199,000+ views across social media.

Overall, Between Two Beers content has been seen more than 1.7 million times across social media channels in the last 28 days.

There's no feeling quite like seeing a big gamble pay off. It gets us so excited about the future.

We're making our mark - and now that the visual and social media experience has matched the audio one - some incredible opportunities are opening up with some of New Zealand's biggest brands.

So many of our successful guests have given us the advice to bet big on ourselves. So, we're doing exactly that.

We want you to be part of this journey. Because when we bet on ourselves, we're also betting on the community that supports us.

So we have a favour to ask.

Our newsletter is the best direct way to communicate with our biggest supporters twice a week and we want to grow it.

We currently have 487 subscribers, but our goal is to get to 5,000.

At 1000, we'll take a random newsletter subscriber out to dinner with us to celebrate.

So share it around, and sign up here.