Simon Porter - NZ's #1 Sports Agent | Issues with Rugby, Cricket & More!

Simon Porter is the CEO of Halo Sport - New Zealand’s biggest sports agency.

His company represents many of Aotearoa's brightest stars, from Scott "Razor" Robertson, Ian Foster, Beauden Barrett and Dan Carter to Dame Valerie Adams, Suzie Bates, Gemma McCaw and Willie Apiata.

Simon has been working in either sports law or the sporting industry since 1999 and is one of only 12 accredited rugby agents in New Zealand.

His network is unrivalled having brokered contracts for his clients in every professional market within the rugby world, and his knowledge of sport in NZ and sponsorship contracts is second to none.

It’s a career that’s often glamourised in films and television - but it’s not often you get to hear about the reality of the role.

• What separates a good agent from a great agent?

• What’s wrong with rugby in New Zealand?

• What lessons can Auckland FC learn from other codes?

• Where’s cricket heading in New Zealand?

And that’s just the tip of the iceberg. Simon is one of the cleanest, sharpest thinkers in NZ sport and this was an entertaining and insightful peak behind the scenes of his world.

Best Laugh: The thought of trying to negotiate a professional rugby contract in English with a French accent.

Best Insight: Kiwi rugby coach Warren Gatland’s advice to Simon: “You only have one reputation in this sport, make sure you protect it”.

Biggest Surprise: The size of some of the organisations Simon deals with in the global sporting market, Japanese sports marketing heavyweights Dentsu - worth NZD$8.4b in 2022 - and the Indian Premier League - projected to become the second largest sports league globally by 2030.

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